Petra, Jordan is one of the seven wonders of the world for many reasons, for least of which is its beauty and history. Creating a branding package for this site forced me to fill some pretty big shoes. My main focus for the logo design was to honor the language and heritage of the country it resides in. Instead of only curating to American tourism, I wanted it to be recognizable internationally. I chose to highlight the architecture and Jordanian heritage in the logo by including “Petra” in Arabic entangled in the facade of the most famous building in the city of Petra. Overall, this logo and branding package brings a modern feel to a primitive and historic land site in an aesthetically pleasing way.